Lauren Ball professionally known as Elle B born in South Central Los Angeles, relocated to South Africa after falling in love with the people, music and culture. Elle B is an artist who has lived, breathed, and been enamored by the afro beat movement in recent years. Through her self-dubbed 'Carefree RNB' sound, The Los Angeles native's feel-good catalog of music does well to keep listeners looking towards the bright side of life. Lyrically, Elle's music is both introspective and sexy, manifesting in the form of tracks that are adorned with plenty of energy and positive messaging. She cites influence from a diverse array of artists, echoing the vocal styling of Lauryn Hill, the grooviness of Janet Jackson and the swag of Tiwa Savage to form her own unique, fresh and uplifting sound that is packed with nostalgia. Crafted between Johannesburg and her home-town of LA, ‘Wetin’ speaks volumes on behalf of Elle B’s extensive journey as a musician. Boasting over a decade on the scene, having toured for eight years as backing vocalist for Katy Perry – and opening the show for her in South Africa, in 2018 – Elle’s commitment and history are unrivalled. 2022 saw her feature on the globally collaborative album ‘Priceless’, from Mastercard, and ultimately kicked off the beginning of an unmissable chapter in her story as leading artist. Known for her performance abilities and longevity in modern pop, along with a plethora of independent releases – from 2008’s ‘The Elle B EP’, to 2016’s ‘The Noire EP’ - Elle recently combined her knowledge and understanding of the industry, to found indie label AUDACI Records. The hope was to transition further towards African rhythms, and secure her role amidst the future of English Language Afro-Pop. The launch of the infectious and dance-ready ‘Wetin’ shines light on both the professionalism and outright passion Elle B employs when uniting cultures. The sheer energy and soulful conviction of the track promises a fearless celebration of her freedoms and the world that helped create them. Releasing January 27th, ‘Wetin’ utilizes global flavors of Afrobeats, alongside contemporary RnB and Pop, for a genre-fusing hit that naturally lifts the mood. Following its launch, Elle B will release a subsequent new single each and every month, for the entirety of 2023 – a wholly-devoted attempt to demonstrate and celebrate all that the AUDACI sound truly is. Pre-save Elle B’s Wetin on Spotify and iTunes. Follow Elle B on Tik-Tok, Instagram, Facebook, Twitter, and Youtube at @ellebsings.
