Singer Pretty B landed a 15 million endorsement deal with Equity Bank, here is what we know so far about the deal.
Editor:Ocen Lacor | March 2024-28
It's very rare for a Big corporation in the country to give endorsement deals to upcountry Artists/musicians, if we are not mistaken then this is the first endorsement deal a Big corporation signed with Northern Uganda Artists.
From Heart Break to endorsement deal, Singer Acaa Beatrice best known as Pretty B reported a signed endorsement deal with Uganda Banking Company Equity Bank Limited Uganda Limited.
What we know so far is the deal is under a program called 'Abakwyala ku ntikko'.
'Abakwyala ku ntikko' is a program launched by Equity Bank to empower women. According to statistics from UBOS, nearly 40 percent of small and medium-sized enterprises are owned by women in Uganda. These businesses employ millions of people and support hundreds of households and this could be the main reason Equity started the 'Abakwyala ku ntikko' program.
here is what we know about so far.
a-Singer Pretty B to perform in all the 'Abakwyala ku ntikko' events which will happen in all the parts of the Northern region.
b- She is to record the song about the program.
c- Her photo may be used as a thumbnail for the program campaign in Northern Ug.
Northern Buzz keep you posted!